One of the greatest strategists in modern history was Winston Churchill, who was also brilliant at the art of dry British humor. His perspective on strategy is quite enlightening and serves as a reminder to all of us that the goal is to succeed: “However beautiful the strategy, you should occasionally look at the results.” As CEO of a dozen startups, turnarounds and acquisitions, across diverse industry sectors over the past 25 years, I’ve learned not just the importance of great strategy, but also of equally powerful results. Brand strategy affects many aspects of your business and is directly connected to client needs, emotions, and competitive environments. My mission at United Creations is to help our customers understand themselves and their opportunity, and to then drive a strategy that creates brand loyalty, resulting in a demonstrable return on investment.

“If people believe they share values with a company, they will stay loyal to the brand.”  
~ Howard Schultz

Connection Points

Hometown: Issaquah, WA (via England, Singapore, Iran and Australia)

Saying: “Nothing happens until someone sells something”

Ambition: Visit 40 more countries and complete my tour of the 50 US states (N. Dakota & Maine left)

Core Value: Clarity

Best friend: Sydney, an Aussie Shepherd

Favorite Sound: The Wilderness

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Culture Building Brands

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