Brand Reflections
 We never see ourselves the way others see us. Influencing outside perceptions is hard enough for an individual, let alone a business. That's why we have brands: to provide customers with a clear, recognizable personality people can relate to.
Most companies create corporations in order to be seen as a single entity in the eyes of the law. Brands are another way for a company to incorporate - or "combine together into a united whole," - its many moving parts in the eyes of the marketplace.
However, while creating and maintaining a legal entity is a highly regulated process with clearly defined rules and behaviors, branding has evolved - and continues to evolve - in a much more organic way. By mixing intuition and creativity with strategy, true branding exists somewhere in between Dark Art and Exact Science. Add to that the vast range of firms in the Branding and Marketing field, and it can quickly become difficult to tell business strategy from smoke and mirrors.
So how can you be sure your brand, in all its forms, is presenting your company in the most accurate, favorable and compelling light? In other words, how do you know how your customers really see you in relation to your competitors?
Fortunately, it doesn't take a magic mirror to answer this question, although there is a certain magic (call it synergy if you'd like) that happens when a company finds a creative agency it can trust to provide impartial guidance and consistent brand stewardship over the long haul.
More companies have been realizing the value in this approach lately. Several of our clients have already initiated a Creative Service Plan and have begun to enjoy the rewards of having an objective partner dedicated to helping them better leverage, enhance and even redefine their brand's position in the market.
Give us a call to learn more about the benefits of a collaborative creative partnership.
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 Networking Party
Date: September 24, 2009
Time 5:00-8:00 p.m.
Place: Eben Design - Green Lake
Join us on Thursday, September 24 from 5 - 8 p.m. for an evening of light refreshments and networking. Meet other professionals to see how connecting with local companies can help strengthen your brand.
Our previous June event attracted a full house, so please RSVP to let us know if we can expect you. Guests are welcome to attend and raffles will be held throughout the evening.
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Vioguard
 Warning: Researchers in London say the keyboard in front of you could be up to five times dirtier than your toilet seat. Having learned that communal keyboards are more likely to harbor powerful, stubborn bacteria like MRSA and other life threatening diseases, Washington-based Vioguard created an innovative self-sanitizing keyboard for use in various health facilities.
Vioguard sought to revamp their existing site to put a spotlight on the product while featuring educational content on healthcare related infections. Using sans serif fonts and a white and light blue color palette, the site communicates expertise, quality and above all, cleanliness. Ample use of white space and a dynamic Flash demo highlights the smart design and groundbreaking technology of the Vioguard keyboard.
But because good looks don't mean much without an effective site structure, we built an intuitive navigation system around user-friendly call to action buttons that naturally blend in with the site's contemporary appearance.
www.vioguard.com/
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 Phytec:
Inside great products. Behind great ideas.
In order to distinguish themselves in a highly specialized embedded systems market, Bainbridge Island based Phytec America needed a better way to communicate their value to customers. Like many high tech companies - their competitors included - they had been struggling to convey human benefits in rigid technical terms.
What was getting lost was the company's commitment to supporting their clients in bringing their ideas to market, in some cases offering their development kit and expertise at more favorable terms to make it possible. Their new "two-pronged" tagline was developed to express their integral role in the success of gifted product engineers, both past and future.
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Symform
 As a start-up company offering a revolutionary, but virtually unknown cooperative online data storage solution, Symform had a few hurdles to overcome to gain the attention and trust of the average business owner.
The first step in getting potential small business customers to listen to how Symform could solve their data backup dilemma was to create a brand identity that presented the company as professional, trustworthy and progressive. To achieve this, we created a custom wordmark logo using a rounded sans serif font with a colorful integrated icon to emphasize the accessibility and energy-efficiency of this new service.
A visual brand system was then built to include an informative, visually appealing website and an array of marketing collateral including tradeshow banners, business cards and data sheets, all featuring a fresh, professional look.
www.symform.com/
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