Popcorn Pavilion

Original concept, brand, identity, brand message, graphic design and restaurant design and architecture.

This new retail brand was inspired by the ocean side boardwalks of old with Victorian themed architecture, cheerful festoon lighting and sophisticated yet fun retail packaging. The retail store was developed "franchise ready" with all of the brand, architectural and mechanical elements completely scalable.

Bakehouse Bistro*

Original concept, brand, identity, brand message, graphic design and restaurant design.

Collaborating with Amazing Brands founder Jonathan Munsell, Creative Director Ken Barnes fast-tracked the development of this concept, allowing it to open only four months from the initial client meeting. The small-market format, offering organic casual dining and baked goods during the day and a sit down menu with wine tasting at night, was designed scalable, repeatable and "chain-ready."

Starbucks Coffee

Graphic design, FFE, messaging, restaurant design.

With a working relationship of more than two decades, Creative Director Ken Barnes helped design and develop interior elements, trade dress, finishes, menus and messaging for the original five Starbucks prototype stores and was deeply involved in designing the Starbucks retail kiosk program.

Nordstrom*

Original environmental and retail design.

Nordstrom knows how to bring both experience and value to a concept. They cut no corners in creating "the experience" and their concepts consistently earn "Top Ten In The Nation" awards. Creative Director Ken Barnes began working with Nordstrom in 1983 at the launch of their first restaurant concept and has continued developing environmental and interior elements, graphics, finishes and menu systems for the Nordstrom E Bar, Nordstrom Cafe and other Nordstrom restaurant concepts.

Eddie Bauer

Advertising, retail environment design, graphic design.

From retail environments and graphic design to national advertising campaigns, Creative Director Ken Barnes' association with Eddie Bauer spans more than a quarter of a century. Working in conjunction with Eddie Bauer marketing and creative directors Barnes designed and illustrated numerous Eddie Bauer catalog covers and examples of his retail design work can be seen in Eddie Bauer stores across the country.

Yan Can Cook*

Original graphic and environmental design

Creative Director Ken Barnes and his team worked with food service giant HMS Host to create the new Yan Can Cook restaurant, reflecting Martin Yan's heritage and culinary flair. In 2008, the design of the Yan Can Restaurant won the national "NTMA Award For Design Excellence." High end materials and inventive visuals elevate the brand. Ken maximized seat counts and vph revnues by building function and form into the restaurant's exhibition kitchen theater.

Retail Packaging

Original brand concept, identity, retail package design.

Retail wine sales are a good example of how packaging influences the buy. In retail, "label shopping" influences almost 70% of mid-level wine purchases. A package's design architecture can outlive a dozen or more ad campaigns and research indicates that only 7% of consumers see an ad before experiencing the product in the marketplace.

By contrast, virtually 100% of potential consumers see your packaging at retail and with up to 50% of products purchased on impulse, package design can be the first, last and most critical opportunity to influence the sale.

Identity

Logo Board

Strong branding never mattered more than it does today. In the battle for customer loyalty, design is the one component that distinguishes all successful brands. Relevant design creates dominance in the marketplace and more importantly, it optimizes "findability," making your brand identity the most potent and cost-effective tool you can invest in.